Relevance is a key factor that determines how well a business matches a user’s search intent. Search engines analyze business categories, keywords, descriptions, website content, and services to evaluate relevance.…
Local search has become a critical channel for businesses that want to attract nearby customers. When users search for services or products with location-based intent, search engines aim to show…
Business longevity and prominence also influence local rankings. Well-established businesses with a strong online presence, consistent activity, and brand recognition often perform better than new or inactive listings. Prominence is…
